Holistic Branding and Launch Copy Packages
*Why “holistic?”
A brand is much more than a logo, color story, or font choice–it’s the message and personality behind those elements, activating the subconscious desires of your audience and positioning you as trustworthy.
Holistic marketing–similar to holistic health, which looks at the body as a whole–takes into account the identity (aesthetic and written), audience, and goals of a brand.
Ensuring that these elements are aligned, cohesive, consistent, and infused into every piece of content is essential to building trust + influence and converting your audience to buyers.
So what does this look like in practice? Articles, emails, social posts, and every other piece of customer-facing content must speak with the same voice, tone, cadence, and point of view.
Holistic Brand Message Packages
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WHO IS IT FOR?
Businesses just getting started, or those wanting to achieve continuity in their content strategy. While this service is invaluable for all clients, it’s uniquely useful as a roadmap for those interested in creating their own copy/content down the road and/or for training in-house contributors.
DELIVERABLES
Brand Story Dossier:
Brand positioning essentials: Brand journey, values, purpose, and vision // Unique value proposition // Archetype analysis.
Audience fact sheet and avatar profile.
Brand voice, tone, and language guidelines cheat sheet
Word bank
Recommendations for corresponding visual branding
SEO Keyword Report
Messaging Guide:
Blog/article and newsletter topic lists
Sample headlines/subject lines
Sample social media captions
INVESTMENT
$800
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WHO IS IT FOR?
Businesses that want a basic branding outline to unify their content strategy. (Think of it as the Brand Messaging Bible lite).
DELIVERABLES:
Brand positioning essentials: Brand journey, values, purpose, and vision // Unique value proposition // Archetype analysis.
Audience fact sheet and avatar profile.
SEO Keyword Report
INVESTMENT
$400
SERVICE BUNDLES
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WHO IS IT FOR?
Businesses just getting started, or those wanting to refresh or rebrand their website copy.
DELIVERABLES
Mini Brand Messaging Sesh (see description above)
Website Copy for Home, About, and one additional page ($300 for each 800-1000 word page)
INVESTMENT
$1170 ($130 bundling discount)
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WHO IS IT FOR?
Clients that want to promote an upcoming product launch, rebrand, or event–or just want more web traffic or to build their email list quickly.
DELIVERABLES
Lead magnet/opt-in ($400 for approx. 1000 words)
Email Sequence (4 emails @ $75 per email)
Landing Page ($500 for approx. 1000 words)
Implementation guide
INVESTMENT
$1080 ($120 bundling discount)
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WHO IS IT FOR?
Clients that want maximum ROI and brand continuity can combine the Website Essentials and the Hero’s Journey Funnel Packages to launch their business or implement a rebrand.
DELIVERABLES + MILESTONES
All deliverables and milestones from the Website Essentials and Hero’s Journey Funnel packages
INVESTMENT
$2200 ($300 bundling discount)
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WHO IS IT FOR?
Clients that want to nurture their prospects along the customer journey. Email marketing is incredibly effective, with an average ROI of $38 for every $1 spent, and has been proven 40 times more effective at client onboarding than social media marketing.
DELIVERABLES + MILESTONES
Brand discovery questionnaire (new clients only)
One holistic email strategy session (1 hour)
One done-for-you email autoresponder sequence, consisting of 4 emails ($100 per email).
Implementation guide
INVESTMENT
$360 ($40 bundling discount)
MONTHLY SUBSCRIPTION BUNDLES*
*Bundles can be spread out over two months upon request
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WHO IS IT FOR?
Clients who want to establish thought leadership with consistent, high-quality, long-form content–while simultaneously boosting SEO rankings.
DELIVERABLES
4 SEO blog posts per month ($200 per post)
4 emails per blog post to promote new content to list ($75 per email)
8 social posts (2 per blog post) per month ($30 per post)
Initial 1-hour holistic content strategy session
Monthly 30-minute holistic content strategy session
Outline of monthly content with delivery dates
Implementation guide
INVESTMENT
$1206 per month ($134 bundling discount)
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WHO IS IT FOR?
Clients who want to nurture customer relationships and build engagement, trust, and influence with their audiences. Every strategic content plan should include a newsletter.
DELIVERABLES
Brand discovery questionnaire (new clients only)
One holistic email strategy session (1 hour) per month
Monthly outline of newsletter content
Weekly delivery of done-for-you email newsletter ($75 per newsletter)
Implementation guide
INVESTMENT
$270 ($30 bundling discount)
A LA CARTE SERVICES
Great for existing clients that want to add additional value to their content marketing strategy, or as test projects for new clients. Please note that all new client services include a free 30-minute discovery call.
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WHO IS IT FOR?
Established brands that need one-off web copy. Applies to either audit and rewrite or from-scratch copy.
DELIVERABLES/MILESTONES
Brand discovery questionnaire (new clients only)
Web copy strategy session (45 mins)
SEO keyword research
Wireframe
2 Rounds of Edits
SEO Web Copy (800-1000 word page)
INVESTMENT
$300 for an 800-1000 word page
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WHO IS IT FOR?
Clients who occasionally need one-off emails in addition to their autoresponder and newsletter programming.
DELIVERABLES/MILESTONES
Brand discovery questionnaire (new clients only)
Email topic discussion (20 min call)
2 Rounds of edits
Professional email copy
INVESTMENT
Starting at $75 per email for newsletter content, $100 for strategic direct marketing email content
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WHO IS IT FOR?
Clients who need one-off blog posts to boost SEO and add to their evergreen content milieu.
DELIVERABLES/MILESTONES
Brand discovery questionnaire (new clients only)
Topic discussion via email
SEO keyword research
Article outline
One round of edits
INVESTMENT
$250 for approx. 1000 words
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WHO IS IT FOR?
Clients who want to offer in-depth, long-form, downloadable content as a high-value incentive to build their list and/or establish thought leadership.
DELIVERABLES/MILESTONES
Brand discovery questionnaire (new clients only)
Two holistic strategy sessions (45 and 30 minutes)
In-depth topic research
Project outline delivery
3 drafts, each with one round of edits (including one 30-minute feedback session per draft)
INVESTMENT
Starting at $400 for 1000-1200 words (price increases with length and intricacy)
PLEASE NOTE: All services listed are for copy (words and formatting in Google Docs) only. I do not currently offer design services, photography, backend implementation, or social media management. I can, however, recommend talented designers, photographers, and videographers for all of your multimedia content needs. I also offer implementation recommendations for all applicable services (regarding backend SEO, automation, analytics, etc.) so you get the most out of your investment. I am willing to find and link to appropriate stock images to include in your content upon request.